First Hoops® Project

The First Hoops® project involves celebrating basketball’s roots with a nostalgic look back at the hopes and dreams of athletes, celebrities and everyday fans from the very moment they held a basketball in their hands and took their first shot.

First Hoops® project will resonate with an immediate emotional pull bringing viewers of all ages back to the memory of their own “first hoop” and how they came to love the game of basketball!

 

 

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